Bing Crosby - Rosemary Clooney

Bing Crosby-Rosemary Clooney - One of those seamless collaborations that fit like a glove.

Bing Crosby - Rosemary Clooney
Bing Crosby-Rosemary Clooney – One of those seamless collaborations that fit like a glove.

Bing Crosby – Rosemary Clooney – CBS Radio – April 6, 1962 – Gordon Skene Sound Collection –

Bing Crosby and Rosemary Clooney from their five-day-a-week radio program, The Crosby-Clooney Show from April 6, 1962.

While most people think Rock Music took over the airwaves and the record stores starting at around 1956, nothing could be further from the truth.

There was still a very big audience for the soft-pop, and gentle lyric, the lush melodies which had been a staple in the American songbook diet since the 1930s. They weren’t going to go away anytime soon, and were still popular in 1962.

This program brings together two of the biggest stars of the day in the role of duet/entertainer for a series which ran over the CBS Radio network five days a week from February 29, 1960 until September 28, 1962.

Variety listened to the first show and commented, inter alia, “CBS is forever trying to revive the good old days of radio, and this time, by some magic of economics or persuasiveness, they’ve got a highly respected pair of performers to help them… Program was not inspired but it was fun, and might just attract a respectable audience.”

Murray Schumach of The New York Times looked at the series in depth in an article published on October 8, 1961. The article commenced, “Bing and Rosemary have worked out an almost foolproof system of parlaying work into fun and fun into money. Periodically they sit down in some pleasant environment and turn out material for some weeks of the 20 minute radio shows which are heard five days a week on the CBS network. The approach to these taping sessions is informal, just as it sounds on the air. There is a script, it is true. There are also numerous commercials which Rosemary usually rattles off whilst Bing grins smugly or stares stonily. By the time each of these meetings is ended, the floor is carpeted with pages of scripts and only the tape recorders know what is said…”

Amongst the diverse sponsors were Norcross Greeting Cards, Fels & Company, GE light bulbs, Cheerios, Eastern Products Corporation, Squirt (the drink with the happy taste), Sara Lee, D-zerta, The Saturday Evening Post, Four-Way cold tablets, Cat’s Paw Shoe Repairers, Matey, Del Monte, Wrigley’s Spearmint Gum, Ry-Krisp, DuPont, Dacron, Royal Edge and Royal Lining Paper, U.S. Steel and Good Housekeeping.

As a reminder that 1962 was a lot of things to a lot of people, here is the April 6th episode of The Crosby-Clooney Show, as it aired over the CBS Radio network.

Enjoy the show. Goes well with Turkey.

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